WWW.COLOURFULRADIO.COM

 With over 400,000 unique users Colourful offers a growing audience of ABC1s and lovers of classic soul and good music via its broadcast radio station Colourful Radio and its unique portfolio website colourfulradio.com, iamcolourful.com, colourfuljobs.com, and colourful.tv.

 

Two key changes took place between July and August 2008:

•         Gordon Mac (founder, Kiss FM) joined

•         Qualitative research amongst Colourful’s audience

 

Results:

 

1.  Format change for the radio station to Urban Adult Contemporary
2.  More music and speech programmes for a mature 25+ audience
3.  New line-up of programmes hosted by some of the best known names in radio
4.  Positive feedback from the audience
5.  Audience reaches 30,000 weekly and growing

On Air

•          Broadcasts to London – Digital Satellite (UK), DAB (London), Internet, Mobiles

•          Cross-references listeners to Colourful’s portfolio website

•          Uses Electronic Programme Guide (EPG) to sign-post

•          Recent advertisers – MoneyGram/Post Office, COI, Afro Hair and Beauty, Department for Transport, Breast Awareness Campaign-Cancer Research

•          Airtime, sponsorships, read outs and targeted campaigns

 Features

•          Live music and speech programmes

•          Programmes are available on Colourful Player ‘Listen Again’ 30 minutes after live programme

•          Colourful Player contains all the advertising from live programme

•          Colourful Player is available for 14 days – enough time to catch up

•          Numbers of ‘streamers’ and ‘podcasters’ are logged

•          Downloads are logged

•          Recommend programme to a friend tool

•          Programme Polls

•          Presenter Pages – encourages affinity, trust, exchange

•          Email, feedback, comments to presenter and station

•          Listener Panels

Online

•          Portfolio website - audience 400,000 unique users a month, Page Impressions 2.6million

•          Daily news service, pertinent stories and incisive commentary

•          Recent advertisers – Institute of Education, Royal College of Nursing, Home Office, MoD

•          Brand awareness, recruitment advertising, and targeted campaigns

•          Registered with ABC ELECTRONIC (www.abce.org.uk)

•          Supports industry agreed standards for website traffic measurement

•          Every visit, impression, click-thru, and email is logged

•          Provides up-to-the-minute data for audit trail

 

Features

•          Accepts all IAB advertising specifications

•          Serves Audio, Video and Document formats

•          Pages are separated into Channels and Areas

•          Recommend page to a friend

•          User Polls

•          Email, feedback, comments to the Editor

•          User Panels

 

Qualitative Research

 

Qualitative research conducted amongst

subscribers and listeners:

 

•         60% ABC1

 

•         84% aged over 22

 

•         Equal male / female ratio

 

•         Above average earnings

 

•         Influencers with greatest influence over young
people, and give advice on matters such as jobs,

   education and social behaviour.

For further info on advertising or statistics please download the word docs or power point presentations below, or call me on 07506 144 000 email leroy.johnson@hotmail.co.uk